Vendor advocacy

What is a vendor advisor (vendor advocate)

A vendor advisor is an independent property professional who represents the seller’s interests throughout the sale process. They help you choose and manage the real estate agent, set the right strategy, and negotiate to achieve the best outcome.

How is a vendor advisor different from a real estate agent?

A real estate agent is hired to sell your property. A vendor advisor works for you, not the agent, and ensures the agent performs well, charges fair fees, and follows the best strategy for your goals.

Why should I use a vendor advisor when selling my home?

Selling property is high-stakes. A vendor advisor helps you:

Choose the best agent
Set realistic pricing
Avoid costly mistakes
Negotiate better terms
Reduce stress and time involvement

How do you select the right selling agent?

A vendor advisor typically:

Compares local agents’ track records
Reviews recent comparable sales
Assesses marketing strategies
Negotiates commission structures
Matches agents to your property type and suburb

Do vendor advisors manage the agent during the campaign?

Yes. They oversee the entire campaign, including:

Marketing strategy
Buyer feedback analysis
Adjustments to pricing or promotion
Auction or private sale strategy
Offer negotiations

Can a vendor advisor help before the property goes to market?

Absolutely. Pre-sale advice can include:

Presentation and styling tips
Minor renovation guidance
Timing of the sale
Pricing strategy
Method of sale (auction vs private treaty)

Can a vendor advisor help with auctions?

Yes. They:

Recommend auction timing and reserve price
Evaluate buyer interest
Advise on bidding conditions
Support decisions on the day)

Is vendor advisory only for high-value homes?

No. Vendor advocacy benefits:

Family homes
Investment properties
Downsizers
First-time sellers
Prestige properties

Any seller wanting expert guidance can benefit.

When should I engage a vendor advisor?

Ideally before selecting an agent or listing the property. Early advice can significantly improve your preparation and results.

VENDOR ADVOCACY & VENDOR ADVISORY SERVICE

Selecting the best Agent to sell your home or investment property is extremely important. Our service will save you time, stress and ensure you maximise your sale price. Even better, we charge the Agent for this service, not you!

Vendor Advisory Service

1 Abbott Street, Abbotsford Victoria 3067, Australia

dean@deanmunro.com.au

Vendor Advocacy Success Stories

Successful Vendor Advocacy client in Essendon Melbourne.

Essendon Family Home Sold

Congratulation to our Essendon Vendor Advocacy client who sold his 3 bedroom home and moved to Castlemaine for a country lifestyle with his family.

Successful Vendor Advisory client in Pascoe Vale Melbourne.

Pascoe Vale Villa Sold

This Vendor Advocacy client sold her Villa Unit through us in order to retire to a warmer climate - Great result Vicky!

Investment Property Sold

After holding this investment property for a decade, this Vendor Advisory client decided to cash out and put the sale in our hands doubling their money.

RECOMMENDATIONS

Please email us if you require a recommendation to a reputable professional in the following fields:

- Mortgage Brokers

- Bankers including ANZ, Westpac, Bank of Melbourne & Commonwealth Bank

- Conveyancers

- Building and Pest Inspectors

- Real Estate Agents

Property Recommendation Service

1 Abbott Street, Abbotsford Victoria 3067, Australia

dean@deanmunro.com.au

Dean Munro Property Buyers Agents & Tax Depreciation Specialist

Independent Melbourne Property Advice, On Your Side